Have you heard of Gartner’s Magic Quadrant? It looks like the little drawing at the bottom of this post. They use it to analyze IT products, but you can use it to develop your idea. Shoot for the top right! And don’t forget that you can use this 2 x 2 format to explain and research a million other business concepts just by changing the labels. That’s one reason that B-school profs LOVE this drawing. Try it out yourself. What can you describe this way? Or what can’t be described this way? Want to read more about this specific concept as applied to new product releases? You can find it here.